KBR, Inc. – "Operation Ice Cold"

“Operation Ice Cold” was a campaign to create awareness of KBR’s Antarica capabilities involving high-risk missions to the South Pole. The target audience was scientists and labor workers coming off the ice in New Zealand. The plan was to create an eye-catching campaign to remind them of KBR’s capabilities in aiding the mission.

I created three different looks and feels; this option above was the final look. I kept the KBR brand upfront while using the new elements to convey our story across all mediums.

This was the first of many billboards I designed that ran for eight months in the St. Christ Airport in New Zealand.

An actually photo of Billboard placement.

We followed up every outdoor campaign with a blast on Linkedin.